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Measure to Manage Practice Performance
“If you can’t measure it, you can’t improve it!”~ Peter Drucker The #1 question I get from practices regarding data and benchmarking is, “What should I be focused on when looking at my data?” My answer is always, “Everything!” Every single statistic paints a picture of what is happening in a practice: the …
Engage the Senses to Enhance the Patient Experience
Consumers expect quality, results, and a great experience when choosing how to spend their time and money, and today’s aesthetic patient is no different when selecting a provider to meet their needs. In a previous blog, we discussed the role your staff plays in providing the ultimate patient experience. Today I invite you to think …
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14 Ways to Keep Your Staff Happy & Motivated
There is a direct correlation between employee satisfaction and patient satisfaction. Happy staff tends to drive happy patients ~ and happy patients drive higher profits! Unhappy workers are 10% less productive than other employees, while happy workers are 12% MORE productive than other employees. (Source: Adecco Staffing, June 2017). Additionally, studies show that engaged employees miss less work,are …
Deconstructing the Employee Incentive Plan: Which Plan Is Best For Your Practice?
Due to an overwhelming response to last weeks post: 14 Proven Ways To Keep Your Staff Happy & Motivated, I have written an addendum of sorts to answer your most pressing questions. The vast majority of you asked questions on Employee Incentive Plans (EIPs), to include: Percentage of growth vs. Flat dollar amount which is best? …
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Considering a Career in the Medical Aesthetics Industry?
Are you considering a career in the lucrative medical aesthetic industry but are not sure where to begin? Does working in the cosmetic surgery or medical spa market sound intriguing, but you find it hard to get your foot in the door because of the overwhelming number of other job seekers vying for the same …
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The Cosmetic Patient Progression Lifecycle: Stage 1 ~ Discovery
The absolute easiest way to fine-tune practice processes is by compartmentalizing the patient journey into ‘buckets.’ or stages, and then define key elements within each stage that can be used to propel the patient toward the path of making a buying decision. In marketing terms, this is known as your funnel. As its name implies, …
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The Cosmetic Patient Progression Lifecycle: Stage 2 ~ Initiation
Note: This is the 2nd article in the Cosmetic Patient Progression Lifecycle series. If you missed the 1st article on Discovery, click here to access. The absolute easiest way to fine-tune practice processes and enhance patient engagement is to compartmentalize the patient journey with your practice into ‘buckets,’ or stages, and then define key elements within each stage that …
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The Cosmetic Patient Progression Lifecycle: Stage 3 ~ Action
Note: This is the 3rd article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles, click here to access. As we have been discussing in this series, the absolute easiest way to fine-tune practice processes and enhance patient engagement is by compartmentalizing the patient journey with your practice into ‘buckets,’ or stages, and …
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The Cosmetic Patient Progression Lifecycle: Stage 4 ~ Strategy
Note: This is the 4th article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles, click here to access. So far in this series, we’ve discerned that the absolute easiest way to fine-tune practice processes and enhance patient engagement is by compartmentalizing the patient journey with your practice into buckets, or stages, and then define …
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The Cosmetic Patient Progression Lifecycle: Stage 5 ~ Commitment
Note: This is the 5th article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles, you can click here to access! During the course of this series, we’ve discerned that the absolute easiest way to fine-tune practice processes and enhance patient engagement is by compartmentalizing the patient journey with your practice into buckets, or stages, …
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Understanding a Patient’s Emotional Recovery Process After Surgery
Note: This is the 6th article in the Cosmetic Patient Progression Lifecycle series. If you missed previous articles. During the Implementation stage, the patient shows up for and proceeds with, their chosen procedure or surgery. After the procedure, the immediate focus is usually on pain management and the physical comfort of the patient, as it …
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4 Easy Ways to Create Emails That Engage – & Sell! – To Prospective Patients
Today’s patients are inundated with emails as they search for a cosmetic procedure provider. Most emails I see are either too short and do not actually address the patient’s direct questions (translation: generic), or they are so long, complicated, and overwhelming with the amount of information they provide that the practice loses the patient before …
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